Prologue:
A couple of days emails sent from Wix marketing module started landing in our customers Spam. Turns out it was a global issue, and Wix addressed it. In the mean time, I was looking into mitigating the problem, and found a couple of solutions.. along with some scope creep :)
1) Creating a SPF record to validate emails
2) Connecting google analytics and GCP logging
3) Connecting Google Search
Setting SPF
Name: anything without spaces
Entry: Allow Wix, WixEmailSender, and Google (for future)
Example: v=spf1 include:_spf.wix.com include:_spf.wixemail.com include:_spf.google.com ~all
Connecting Wix to google analytics
Both google and wix provide an easy tutorial. In essence, you create analytics account, confirm you are who you are, add a snippet of provided code to your page. Wix supposedly does it automatically.
* Open 2 windows - one for google, another for Wix
* In Wix window, go to Site Builder > Settings > Marketing Integrations > Google Analytics
* In google window: https://analytics.google.com/ and create account, create property.
* At the end you will get a tag. Copy the tag, and put it into Wix.
* Done
Google Maps
Just 1 step, but it takes a couple of week.
Maps - https://business.google.com/ - create/claim your business. Within a few weeks, you'll get a physical validation with a code (or a phone call) which you'll enter on the business profile site.
Google Search (https://search.google.com )
Wix onboarding doesn't work and makes manual onboarding VERY difficult. Google on the other hand makes it easy with 5 different verification methods. I went with DNS and txt. 20 seconds start to finish.
* In your DNS configuration, simply add a TXT entry.
* Name it whatever you want, without spaces, paste value google provides. click save, and click validate button on google screen.
Example value: google-site-verification=Slkjsd09309x092jsg,k1D-S92kSDvmq23490u8zlma
Google Analytics
Somewhere in Wix under or Google ads space, you can click a link to get into GCP logs analytics. Or you can naviage there directly.
* Go to Developer tools > Logging > Open.
--- OR ---
* Go to: https://console.cloud.google.com/ (or https://marketingplatform.google.com/)
* Select your business account in top right
* if you don't get a query, in the top left, select your account.
* type the query: resource.type="global"
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